Friday, March 18, 2011

2011 Biz Goals

I've been meaning to post these for a while and finally (the story of my blogging life) have them postable.
  • Create a real business budget: I am a little embarrassed to admit this but I have never created a budget for my business. That is not to say that I didn't track my sales or purchases or my COGs (cost of goods sold). But I have never had an actual budget as a guide. Part of the reason was I was scared, how much would I actually need to make to move to part time work? or quit my day job all together? I also kept putting it off for other “more important” tasks. This year I’ve vowed to create a real budget for myself so I can track my progress, create goals and make changes when necessary. As of last week, I have finally created a real budget for my business. There are some scary numbers there but at least I have a real idea of what I need to make to move my business forward.
  • Add three new products to my line. I would like to add lip balm, candles, and whipped scrubs to my line this year. I hope you are all as excited about these new products as I am!
  • Add a soap of the month club. Done, you can check it out here.
  • Add 2-3 new wholesale accounts each quarter. This is a big goal. After completely my budget I see the necessity of adding additional accounts if I want to move to part time work by the end of the year. This is also a part of the business that is a bit hard for me. It is really scary to put your business out there, especially when it is such a part of you. However, its something I have to get over if I want my business to succeed, so I need to suck it up and get it done.
  • Create a production schedule. I’ve created a long term production schedule and am working on breaking the larger goals into smaller pieces. I feel so much better. :)
  • Create a marketing plan. Marketing is on of my biggest business struggles. I’ve read books, gone to seminars and I still don't seem to have a full grasp of everything, especially a plan that I will consistently follow and refer to. So, I started seeing on of the free business counselors at the San Francisco Chapter of the Small Business Development Center. I should have a “real” plan in the next few months.
  • Start blogging 1-3 times a week. Obviously this has been going ok, but could be better. I need someone to get tough with me - any volunteers?


Michelle said...

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Bob Stanke said...

Just wanted to drop a quick "hello". I am doing some new goal setting for the rest of the year and Google directed me to this post. Congrats on the progress you have made so far!

Bob Stanke

Alana said...

Thanks Bob!! Please feel free to leave a link if you decide to post your goals for 2011.